Word-of-mouth communication is critical for brands. A study of the impact of word-of-mouth communication and FGC for 60 brands found that WOM influences which of

a. Brand equity.
b. Brand attitudes.
c. Purchase intent.
d. A & B Only.
e. All of these.


e. All of these

Business

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You are appointed as the B2B sales representative of a manufacturing company. What are the various tasks that you will have to perform as a B2B salesperson?

What will be an ideal response?

Business

Answer the following statements true (T) or false (F)

1. The divisional structure is sometimes called multidivisional structure and it groups employees by products and services, by geographic regions, or by customers. 2. Generational shifts often make it important to revise benefit and reward programs in organizations. 3. Typically, structural intervention is carried out in three different ways: changing rewards systems, changing the culture, and reorganizing the structure itself. 4. Task–technology intervention focuses on the relationship between the employees and the workplace.

Business

Very few members had been ____ of the exact financial status of the organization

A) apprized B) appraised C) apprised

Business

Prototyping is an expensive process that often takes months or years to complete

Indicate whether the statement is true or false

Business