Explain why many marketers now use ROMI instead of more traditional marketing evaluation tools. What are the advantages of the ROMI perspective?
What will be an ideal response?
ROMI (return on marketing investment) involves the use of financial performance metrics to identify which marketing activities most effectively deliver on stated marketing objectives. More traditional marketing measures, such as brand awareness, tended to be more qualitative than quantitative. ROMI can help increase marketing effectiveness, financial performance, and market share. Marketers using ROMI can also optimize advertising investments, placing ads in the media that offers the best return.
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After aging the accounts receivable, it is estimated that $700 will not be collected and the allowance account has an existing credit balance of $100 . The adjusting entry under the aging approach would be for the amount of
a. $100. b. $600. c. $700. d. $800.
Medical Purchasing Agents (MPC) is a company that represents groups of hospitals as their agents for purchasing medical supplies. MPC is able to obtain discounts for the hospital group because of their sheer volume needs when they are grouped together. MPC's CEO, CFO and general counsel own 51% of the stock of a company called Medi-Pump. Medi-Pump is the sole supplier to the hospitals for feeding
pumps, IV pumps and other forms of hi-tech medical pumps and supplies. MPC has negotiated a low-cost supply contract from Medi-Pump to the hospitals. MPC: a. Has served its customers well with the Medi-Pump contract. b. Has a conflict because of its ownership of Medi-Pump. c. Cannot have a conflict so long as the Medi-Pump price is lowest. d. Cannot have a conflict because it represents groups of hospitals. e. None of the above
The problem of using IP numbers for addressing hosts in the Internet are
resolved using __________. A. the concept of domains and the use of domain names B. the use of Telnet applications C. the use of email servers D. splitting IP addresses into four octets
The "R-value Rule" states that refrigerator makers must clearly explain to consumers what kind of insulation is used in their products
a. True b. False Indicate whether the statement is true or false