Please define content analysis and identify any problems with this approach

What will be an ideal response?


ANSWER:
?Content analysis is a type of quantitative media effects research that tries to apply objective definitions to classify words, images, and themes. This strategy draws on coding and analysis of codes in order to expedite the research process. The main problem with content analysis is the amount of time needed to create a usable sample population.

Communication & Mass Media

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Communication & Mass Media