Discuss what a briefing is.
What will be an ideal response?
A briefing is a brief talk that provides people possessing knowledge of and interest in a subject, information needed to complete a task.
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A marketer's only concern is how best to create demand for a new product produced by his company. Improving product design is not his responsibility
Indicate whether the statement is true or false
Of the following, which is NOT an ambient condition that irritates shoppers according to Alain d'Astous?
a. Store is too small b. Store is not clean c. Too hot inside the store or the shopping center d. Music inside the store is too loud e. Bad smell in the store
Which of the following statements about business reports is most accurate?
A) The larger an organization, the more vital the exchange and flow of information becomes. B) Reports are prepared for internal readers, not external readers. C) To be considered a business report, a document must be in writing. D) To be considered a business report, the document must be at least ten pages in length.
Culture serves as a socializing force that dictates what is morally right and just, which means that moral standards
A. are concrete; something is either right or wrong. B. are cyclical so it is important to change with the times. C. must be universal in order for cross-cultural marketing to be effective. D. are fluid and very easy to change. E. are relative to particular societies.