The primary advantage of a concentrated targeting strategy is
A. it meets the needs of a wide range of consumers.
B. it allows a firm to specialize to meet specific customer needs.
C. it is more flexible than any other approach.
D. it is the least risky targeting approach.
E. its customers are the most willing to repurchase the same brands.
Answer: B
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A. aligning the goals set for the employee with the organization’s goals B. job satisfaction C. accountability for results D. micromanaging goal attainment
Which data types are typically found in the marketing department?
A. Transactional data, purchasing data, payroll data, tax data. B. Investment data, monetary data, reporting data. C. Promotion data, sales data, advertising data. D. Employee data, promotion data, vacation data.
Unit labor costs will not rise in unison with compensation rates if gains in __________ outstrip increases in hourly compensation.
Fill in the blank(s) with the appropriate word(s).
A title for goods obtained by a seller through fraud, impersonation, or a dishonored check is referred to as a(n) ________.
A. unenforceable title B. voidable title C. conditional title D. unequivocal title