A business with a competitive price and a large value advantage is most likely to ________
A) lower its price to create a comparable value on the basis of positioning
B) choose not to compete in this segment of the market
C) improve performance on the basis of customer price-performance preferences to create customer value
D) charge more for its product and still offer a good value
E) lower its price, as its price is high relative to the value it offers
D
You might also like to view...
With noncompensatory models of consumer choice, positive and negative attribute considerations usually net out
Indicate whether the statement is true or false
Penrose’s work was significant for which of the following:
a. Resource-based view b. Generic competitive strategies c. Porter’s value chain d. Dynamic capabilities
All employees are agents, but not all agents are employees
a. True b. False Indicate whether the statement is true or false
Oxtron, Inc is considering establishing a program that actively encourages ethical behavior. What reasons would support Oxtron's adoption of an ethics program?