Billionaire Richard Branson is committed to combating global warming. In 2007, he introduced Europe's first scheduled passenger train fueled by vegetable oil. Branson's Virgin Trains is running one of its trains on a 20 percent biodiesel blend for a six-month trial, and the British entrepreneur said his whole fleet might eventually be converted to run on biofuels. From this information, you can
surmise that Branson uses _____ to manage innovation.
a. service development
b. process duplication
c. design iteration
d. design compliance
e. process reengineering
C
Design iteration is a cycle of repetition in which a company tests a prototype of a new product or service, improves on that design, and then builds and tests the prototype.
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In giving feedback to a subordinate, a manager should
A. communicate her general impression of the subordinate. B. avoid giving negative feedback. C. deliver feedback through a one-way communication process. D. save giving feedback for annual or semi-annual formal appraisals. E. keep diaries about specific incidents of the subordinates' performance.
A market-penetration pricing strategy is most suitable when ________
A) a low price slows down market growth B) production and distribution costs fall with accumulated production experience C) a high price dissuades potential competitors from entering the market D) the market is characterized by inelastic demand E) a low price encourages actual competition
Sara is criticized for shifting her management style too much and is known as a leader who watches out for herself. She is a ______.
A. 1, 9 leader B. 9, 1 leader C. opportunistic leader D. paternalistic leader
Organizations using ________ corporate social responsibility meet reasonable societal expectations and exceed government laws and regulations to be just and fair to stakeholders.
A. legal B. ethical C. benevolent D. social