Every year, as many as 20,000 devotees of Harley Davidson motorcycles convene in Sturgis, South Dakota. Their numbers frequently overwhelm nearby towns and cities, including the Mt. Rushmore National Monument. For some tourists visiting the monument at that time, the cultural collision with tattooed and long-haired bikers might be jarring. For the tourist who thinks like a sociologist, such an encounter is an opportunity to observe a different group of people by applying
a.) cultural scripts.
b.) different values to one's own life.
c.) cultural relativism.
d.) reflection theory.
Answer: c.) cultural relativism.
FEEDBACK: Cultural relativism means taking into account the differences across cultures without assigning a value. In this scenario, it means recognizing differences across cultures without judging those differences as positive or negative.
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