Josh and his friends have just started up a new fraternity on campus, and want to recruit men who will be loyal and love it. Based on the self-esteem approach, which initiation strategy would you recommend to Josh?
a. Make it easy: let any pledge in who can pay for good parties throughout the year.
b. Make it very easy: let in the most desperate pledges.
c. Make them suffer a little: ride backwards in elevators all week.
d. Make it fun: let in the pledges who like to hang out and party.
Answer: C
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