The most straight-forward technique used for assessing the degree of elaboration is:

a. a series of semantic differential scales
b. a series of liker-type scales
c. using a though-listing technique
d. opened-ended response questionnaires


c. using a though-listing technique

Communication & Mass Media

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The Violence Assessment Monitoring Project by UCLA found that slapstick comedic violence has the same effect as a graphic homicide

Indicate whether this statement is true or false.

Communication & Mass Media

Persuaders try to make people feel unhappy about themselves to elicit desired actions

Indicate whether the statement is true or false

Communication & Mass Media

What type of supporting material includes averages, medians, indices, and standardized scores?

A. facts B. statistics C. examples D. documents

Communication & Mass Media

Which of the following is best defined as the study of how a language is actually used in particular contexts?

A. phonology B. pragmatics C. syntactics D. semantics

Communication & Mass Media