Discuss the distinction between normative social influence and informational social influence.
What will be an ideal response?
Informational social influence refers to the influence other people have on us because we want to be right. Members of the groups may know something we don't. So, we follow the group to be right. In contrast, normative social influence is the influence others have on us because we want them to like us. Whether the group is an inner-city gang or members of a profession such as medicine or law, if a particular group is important to us, we might adopt a clothing style that people in the group wear or use the same slang words, and we might assume a certain set of attitudes that characterizes the group's members.
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