Imagine that you are an advertising executive and that your sales have dropped for a particular brand of laundry detergent. You want to design a set of ads that makes people feel good when they see your detergent and you want to reinforce people for buying your product. How would you design ads that would condition people to feel good when they see your product?
What will be an ideal response?
In evaluating students' examples, make certain they know the difference between conditioned stimuli and unconditioned stimuli. Also ensure that the answers clearly indicate that the conditioned stimulus is the product or product logo.
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People generally prefer to conserve effort by relying on automatic modes of thought (rather than conscious modes of thought) whenever they can. That is, people tend to ____
a. rely on base rates b. avoid using scripts c. make upward comparisons rather than downward comparisons d. be cognitive misers
Ions carry a _____ charge.
A) neutral B) positive only C) negative only D) positive or negative
In contrast to the endocrine system, the nervous system ____
a. ?is faster acting b. ?is purely chemical in nature c. ?produces longer-lasting changes d. ?is not responsible for reflexive behavior
In the U.S. in 2007,
a. suicide was the cause of more deaths than homicide b. suicide was the cause of more deaths than HIV infection c. suicide was the cause of more deaths than those from homicide and HIV infection combined d. all of these e. none of these