Unlike other sales promotion activities, the objective of a loyalty marketing program is to:
A. encourage brand switching
B. appeal to bargain hunters who consistently buy the lowest priced brand
C. take away customers from the competition
D. build long-term, mutually beneficial relationships between a company and its key customers
E. modify customers' attitudes toward a product
Answer: D
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On January 1, 2016, the Accounts Receivable and the Allowance for Uncollectible Accounts for Darius Company carried balances of $20,000 and $550 respectively. During the year, the company reported $70,000 of credit sales. There were $400 of receivables written off as uncollectible in 2016 . Cash collections of receivables amounted to $74,700 . The company estimates that it will be unable to
collect 5% of the year-end accounts receivable balance. The amount of bad debts expense recognized in the 2016 income statement will be: a. $545 b. $595 c. $745 d. $795
The results of discontinued operations are excluded from operating income on the income statement
Indicate whether the statement is true or false
Which of the following is not a personality characteristic of charismatic leadership?
A. agreeable B. dominant C. strong moral values D. desire to influence
Unsolicited commercial e-mail (UCE) or unsolicited bulk e-mail (UBE) messages
a. are commonly known as "cookies." b. constitute about 90 percent of all e-mail. c. are estimated to be fraudulent either in content or packaging in approximately one-fourth of all cases. d. although annoying, do lower the cost of connecting to the Internet.