Which of the following is an example of an individual source of resistance to change?
A. limited focus of change
B. threat to expertise
C. fear of the unknown
D. decisions that disrupt traditions
C. fear of the unknown
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What phenomenon suggests the closer the relationship is, the more the individuals select many ways of communicating to each other, including face to face, online, and text messaging?
a. dialectical communication b. confirming communication c. media multiplexity d. interaction theory
Joanie is making an employee schedule to make certain that she has adequate staff to meet the store’s daily sales goals. Joanie is engaging in which management function?
A. planning B. organizing C. leading D. controlling
The purpose of advertising is to get consumers to think about or react to the product or company in a certain way
Indicate whether the statement is true or false
Which of the following best explains the goal of neuromarketing?
A. using subliminal messages to influence consumer decisions B. observing and tracking consumer behavior on the Internet C. collecting data about responses to advertising and products by measuring consumers' brain activity D. designing marketing research experiments using the Internet E. analyzing data from various sources to answer complex "what if" questions