Chapter 3 begins with an Are You Equipped? exercise describing research in which a movie theater owner flashed “Eat Popcorn” and “Drink Coca-Cola” at an exposure rate of 1/3,000 per second on the screen during the presentation of a movie. This study sparked interest in which topic area in psychology?
Answer: subliminal perception
Psychology
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What percent of students entering college finish with a degree within six years?
A. 40 percent B. 45 percent C. 50 percent D. 55 percent
Psychology
The genetic insertion of molecules into specific neurons that allows the activity of the neurons to be controlled by light is called ________
a. optogenetics b. epigenetics c. dialectical genome manipulation d. magnetoencephalography
Psychology
The field of ________ examines the influence of cognitive biases and attribution errors on economic decision making.
A. industrial/organizational psychology B. behavioral economics C. forensic psychology D. economic psychology
Psychology
The terms "gender" and "sex" basically mean the same thing
a. True b. False
Psychology