Crisis communications plans are a form of ________

A) standing plan
B) logistical plan
C) ad hoc plan
D) flexible plan
E) contingency plan


Answer: E

Communication & Mass Media

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As a parent of a child with a rare, chronic disease, Brooke is speaking to the administration at her child’s school about the effect that high-stakes timed testing can have on children with particular medical issues. Which of the following statements is most likely to be outside of that which she can speak responsibly based on her experience?

a. the specific genetic precursors to the disease b. how her son has reacted physically to high-stakes testing environments in the past c. how children of others in her parent support group have reacted physically to the high-stakes testing environments d. what it is like as a parent to have to send a child to school who is suffering from symptoms related to the testing they will encounter

Communication & Mass Media

A ________ is a combination of news releases, publicity photos, and video clips about a particular event or a product

a) media kit b) media alert c) pull quote d) mat alert

Communication & Mass Media

In the 2006 survey conducted by Fleishman-Hillard and the National Consumers League, the "unprompted" definitions of corporate social responsibility included all, EXCEPT:

a. Commitment to employees b. Commitment to communities c. Community to environment d. Commitment to a fair profit.

Communication & Mass Media

John, a technology expert, is asked to deliver a speech on technology development. In order to understand the diversity and demographics of the participants, he decides to request everyone to fill in a form. In this scenario, what concept does John's decision illustrate?

A) ?Plagiarism B) ?Channel interference C) ?Feedback D) ?Audience analysis

Communication & Mass Media