The degree to which the information in your speech affects your audience is known as
A) similarity.
B) complementarity.
C) proximity.
D) affect.
Answer: C
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If a measure is accurate—that is, it measures what it intends to measure, it has
a. Validity b. Generalizability c. Reliability d. Randomness
Group influence and pressure are particularly apparent and successful in persuasion efforts:
a. during controversy. b. when issues are clear. c. when attitudes, not opinions, are under scrutiny. d. when the purpose of the communication is concealed.
In his speech about drunk driving, David told a story about three of his friends who died in a drunk driving accident
He went into detail about how they had been partying, how they insisted on driving, and how their lives ended when they crashed into tree in the middle of the night. What kind of supporting material did David use in his speech? a. a brief illustration b. an extended illustration c. a statistic d. expert testimony
The group speaking format where members informally discuss a problem in front of an audience is called a
A) symposium. B) panel. C) forum. D) video conference.