Explain the difference between logical support, motivational support, and credibility appeals. Provide an example for each.

What will be an ideal response?


The ideal answer should include:
- Logical support: includes reasoning from specific instances and from general principles, from causes and effects, and from signs. An example would be citing specific research.
- Motivational support: includes appeals to audience's emotions and to their desires for status, financial gain, or increased self-esteem. An example would be proclaiming "doesn't it make you frustrated when you see people littering?"
- Credibility appeals: involve establishing your own personal reputation or credibility, especially your competence, moral character, and charisma. An example would be a speaker at a hairstyling convention citing how long he or she has been a stylist.
- Student examples will vary.

Communication & Mass Media

You might also like to view...

Convenience sampling is sampling based on convenience to

a. the research participants b. funding agencies c. census workers d. the researcher e. the researcher and the research participants

Communication & Mass Media

When Juan introduces information about messages before he sends the message it is

A) feedback. B) encoding. C) feedforward. D) psychological noise.

Communication & Mass Media

When Beth first met Katie at work, Katie was impatient, stressed out, and irritable. For quite

a while, Beth had a negative impression of Katie, and tried to avoid her. In reality, Katie is kind and even-tempered. Which of the following best describes why Beth persisted in seeing Katie in a negative light? A) self-fulfilling prophecy B) primacy effect C) horn effect D) implicit personality theory

Communication & Mass Media

We engage in which form of listening when our goal is to evaluate or analyze what we're hearing?

A. informational B. empathic C. critical D. analytical

Communication & Mass Media