Topps, a company that produces baseball cards, develops its products to appeal primarily to males who are baseball fans. This group is Topps's
A. business-to-business market.
B. market segmentation.
C. promotion strategy.
D. target market.
E. marketing mix.
Answer: D
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E-procurement Web sites are organized around two types of e-hubs. If you were in the advertising business and were seeking to take advantage of e-procurement, what type of e-hub should be constructed by your company?
What will be an ideal response?
Which of the following may be true about Greiner’s model in practice?
a. It allows for sufficient ambiguity to account for differences in organizations b. Managers can and should seek a point of complete equilibrium where all aspects of the organization work in harmony c. Organizations that develop differently than Greiner’s model can still be successful d. It allows leaders to develop all necessary perspectives and get rid of all biases and preferences during the change process
The ______________________was primarily concerned with individuals and small groups as opposed to the total organization
A. Scientific management B. Administrative movement C. Human relations movement D. Modern movement
Which part of the computer stores data and instructions?
a. memory b. arithmetic-logic unit c. control unit d. input unit e. logic unit