Why does loyalty segmentation make so much sense? Describe how a local pizza restaurant could employ loyalty segmentation.
What will be an ideal response?
Loyalty segmentation makes sense because loyal customers make repeat purchases, create word-of-mouth referrals, and are usually a firm's most profitable segment. A local pizza restaurant could reinforce loyalty by a punch card with the tenth pizza free. It could also have an annual private pizza party for regulars. Simply remembering regular customers' names and preferences reinforces loyalty.
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CRM tools allow companies like American Express, Dell, Sharp, and Sony to determine which customers are most valuable and to react in a timely manner with customized products and service offerings that closely match customer needs
Indicate whether the statement is true or false
The more personal a relationship becomes, the more ______ the two people become, sharing thoughts and feelings with each other.
Fill in the blank(s) with the appropriate word(s).
The acronym success is used in selling to help you remember the seven:
A. most frequently listed skills needed to be successful in sales. B. types of knowledge a salesperson needs to succeed. C. steps required to create a customer profile. D. steps to creating a successful sales presentation. E. mental stages of the customer purchasing process.
Which of the following is a Questionable Practice that reflects an ethical issue?
A. starting meetings late B. bribery C. refusing to lay off employees D. all of these