According to the Impact / Money box, “Book Publishing’s Six Global Giants,” where is the parent company of Random House publishing located?

a. United States of America
b. United Kingdom
c. Germany
d. France


ANSWER: c

Communication & Mass Media

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Which of the following is NOT true about humor in the classroom?

A) teachers can actually be taught to integrate humor into their classrooms B) teacher use of humor has been correlated with student affect C) teachers who use humor in the classroom are perceived as more credible by students D) use of humor has been shown to be positively correlated with use of verbal aggression

Communication & Mass Media

Karl is researching a speech on euthanasia. He knows that there are some excellent journal articles on the subject, but his university's small library doesn't carry the journals in which the articles appear

Karl has only a few days until he must give the speech.What should he do? A) Karl should substitute Web site information for the journal articles, because material from the Web is more accurate and current than published journal articles. B) Karl waited too longto start his research, so he'll have to use something else instead of the journal articles. C) Karl should use interlibrary loan to see if he can locate the needed journal articles. D) Karl should use a full-text database in anattempt to locate complete texts of the journal articles.

Communication & Mass Media

Most fast-moving formats mean there is hardly any space (in some cases overlap) between sound sources and requires the operator to run:

a. a tight board b. music clips c. make goods d. A, B & C e. all of these f. none of these

Communication & Mass Media

In preparing for observing in the field, a researcher using qualitative methods would restrict the literature review to only studies that also report qualitative methods.

Answer the following statement true (T) or false (F)

Communication & Mass Media