If a researcher defines the degree of nonverbal expression of liking by counting the number of times a person smiles at another person, she is doing what?

a. saturating her variable
b. conceptualizing her variable
c. operationalizing her variable
d. inductively deriving her variable


Answer c

Communication & Mass Media

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One important organizational myth of Disneyland is related to ______.

A. family B. wealth C. childhood D. the American dream

Communication & Mass Media

The general purpose of a speech is usually to perform one of three overlapping functions: to inform, to persuade, or to entertain. Briefly define each type, and using the general topic of "Careers," provide an example of an appropriate speech title for each.

What will be an ideal response?

Communication & Mass Media

A homogeneous audience has either a positive or negative attitude toward a topic

Indicate whether the statement is true or false

Communication & Mass Media

Role-playing a situation is destructive to creative thinking because it limits the possibilities

Indicate whether the statement is true or false

Communication & Mass Media