Diffusion gives marketers a way to figure out who will likely buy their product over a period of time, plan an appropriate marketing mix, and forecast potential sales.
Answer the following statement true (T) or false (F)
True
Diffusion is the process by which new products are likely to be adopted, the rate at which they will be adopted, and the process through which the products will spread into markets.
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Indicate whether the statement is true or false.
The presence of _____ ensures a supply of available transportation in markets where only one-way traffic exists
a. exempt carriers b. one-way carriers c. common carriers d. motor carriers e. All of the above