Aristotle said “The___________is the end and object of the speech.”

a. situation
b. audience
c. purpose
d. content


b. audience

Communication & Mass Media

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According to the textbook, what is the primary risk of using jargon?

A. Listeners may be overly impressed. B. Listeners may become alienated. C. Listeners will think the speaker is incompetent in his or her field. D. Listeners will think the speaker does not care about impressing them.

Communication & Mass Media

In the LCC system, a book categorized as B may refer to Biology, Botany, or Business

Indicate whether the statement is true or false

Communication & Mass Media

Experts estimate that college students spend _____ percent of their total average communication day listening

a. 10 b. 40 c. 55 d. 75

Communication & Mass Media

Prior to the rhetorical act, audience's attitudes towards a rhetor are influenced by all of the following except:

A) The audience's knowledge about the topic. B) The rhetor's appearance. C) How the rhetor is introduced to the audience. D) The context in which the rhetorical act occurs.

Communication & Mass Media