Target markets can be selected by appealing to the entire market with one marketing mix
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
Target markets can be selected by appealing to the entire market with one marketing mix, concentrating on one segment, or appealing to multiple market segments using multiple marketing mixes.
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Change leaders should develop their measures based on all of the following except:
a. How quickly the information is needed b. Who the measures will be analyzed by c. How accurate the information must be d. How much it will cost
A company that uses the net method of recording purchases and a perpetual inventory system purchased $2100 of merchandise on July 5 with terms 3/10, n/30. On July 7, it returned $300 worth of merchandise. On July 28, it paid the full amount due. The correct journal entry to record the payment on July 28 is:
A. Debit Accounts Payable $2100; credit Cash $2100. B. Debit Merchandise Inventory $1800; credit Cash $1800. C. Debit Cash $1800; credit Accounts Payable $1800. D. Debit Accounts Payable $1746; debit Discounts Lost $54; credit Cash $1800. E. Debit Accounts Payable $1800; credit Merchandise Inventory $54; credit Cash $1746.
United Company replaces Vera, a forty-five-year-old employee, with Wendy. Vera files a suit against United under the Age Discrimination in Employment Act of 1967. To establish a prima facie case, Vera must show, among other things, that she is
A. deserving of higher pay than Wendy. B. generally more dependable than Wendy. C. older than Wendy. D. qualified for the position.
Many HMOs have not enjoyed providing managed care for Medicare because:
A) the reimbursement schedule is inadequate or unattractive B) they object to being forced to participate in the program C) older patients are typically unprofitable for all insurers and health care providers D) both A and B