Scope of strategic fit refers to both the
A) function within the firm and the satisfaction of the customer.
B) satisfaction of the customer and the profits returned to the shareholders.
C) function within the firm and stages across the supply chain.
D) profits returned to the shareholders and the stages across the supply chain.
Answer: C
You might also like to view...
The marketing of Velveeta Cheese with Rotel Tomatoes and Diced Green Chilies is an example of:
A) ingredient branding B) flanker branding C) cooperative branding D) complementary branding
The hypothesis that an increase in the expected inflation rate will cause the nominal interest rate to rise and the real interest rate to remain unchanged is the
A. Fisher hypothesis. B. rational-expectations theory. C. Okun's hypothesis. D. Keynesian hypothesis.
An efficient method of estimating area market potentials makes use of the ________, Developed by the US Bureau of the Census in conjunction with the Canadian and Mexican governments. It classifies all manufacturing into 20 major industry sectors and further breaks each sector into a six-digit, hierarchical structure.
A) Nielsen Media Research B) Multiple-Factor Index Method C) Brand Development Index D) Market Buildup Method E) North American Industry Classification System
Fatima has recently taken over as manager of the customer service department of ABC Manufacturing. She has been reviewing turnover reports trying to identify the reason for turnover within the department. She can rule the following out as a reason ______.
A. low job satisfaction B. poor job market C. increased employee engagement D. low employee morale