Companies with multiple products or businesses typically choose one marketing strategy for all their different businesses or products
Indicate whether the statement is true or false
FALSE
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________ is a major entry barrier where industry leaders convince potential competitors that any market entry effort will be countered with vigorous and unpleasant responses
A) Corporate narcissism B) Brinkmanship C) Gamesmanship D) Chaotics
Marketing services agencies are the marketing research firms, advertising agencies, media firms, and marketing consulting firms that help the company target and promote its products to the right markets
Indicate whether the statement is true or false
Which of the following is true of union security agreements?
A) Under a closed shop agreement, an employer hires workers who are not part of any union. B) Under an agency shop agreement, an employer only hires workers who agree to not join any union. C) An employee hired under a union shop agreement is represented by more than one union. D) Dues checkoff refers to the deduction of union dues and agency fees from employees' wages.
A buyer who is not a merchant in boats is at a boat store and orally agrees to purchase a sailboat
for $2,000. The buyer sends a written confirmation to the boat dealer the next day describing all relevant terms of their agreement. When the buyer goes to the store a week later to pick up the boat, the store refuses to sell the boat for $2,000. Which is true? A) This contract is not enforceable because it is not in writing. B) This contract is enforceable if $2,000 is a reasonable price for the boat. C) The firm offer rule would require the boat to be sold at the offered price of $2,000. D) This contract is enforceable because the boat dealer is a merchant. E) This contract is enforceable because the boat dealer did not object to the written confirmation.