The firm’s experience with the quality of the supplier’s products, poor supplier responsiveness, delivery delays, and so on is an example of ______ about suppliers.
A. internal sources of information
B. external sources of information
C. financial sources of information
D. supplier sources of information
A. internal sources of information
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Which of the following would a marketer LEAST likely do to encourage habitual buying behavior?
A) dominate shelf space B) run frequent reminder ads C) keep shelves fully stocked D) stress unique features in ads E) offer lower prices and coupons
Based on figure 5.2 Channel Characteristics for Major SNSs, which of the following describes the marketer’s best objective on LinkedIn?
a. Creating brand loyalty. b. Public relations. c. Lead generation. d. Brand awareness. e. Business development.
________ goals are higher-level goals that take priority over specific individual or group goals.
A. Virtual B. Management C. Development D. Superordinate E. Compromise
A strategic partnership ________.
A. promotes efficiencies because of its flexible and informal arrangements B. leads to dysfunctional conflict, as opposed to synergy, among the parties involved C. entails a lot of paperwork when creating and disbanding projects D. does not allow either firm to retain its brand identity