List and describe the international market entry strategies.
What will be an ideal response?
A company can produce products domestically and then ship them outside the United States, which is exporting. Licensing is where a firm pays a fee to use or distribute another firm's resources, such as designs, trademarks, patents, and other intellectual property. A contractual arrangement that involves a franchisee that gets the right to use a brand and/or product of a franchisor for a fee is a franchise. A joint venture is where a domestic firm partners with a foreign company to create a new firm, allowing the domestic firm to enter the foreign company's market. A company can directly manage a foreign subsidiary, which establishes a position in a foreign market through direct ownership.
You might also like to view...
Dipen looks at photos from his birthday party and gets the impression that his brother did not want to be in the photo based on the fact that his brother was frowning. What statement about nonverbal communication is supported by this example?
a. Nonverbal messages are less convincing than verbal messages. b. Nonverbal messages communicate feelings and attitudes. c. Nonverbal messages cannot be assessed via photos. d. Nonverbal communication is more accurate than verbal messages
Institutional advertising does not focus on a specific brand
Indicate whether the statement is true or false
The Sneed Corporation issues 10,000 shares of $50 par value preferred stock for cash at $70 per share. The entry to record the transaction will consist of a debit to Cash for $700,000 and a credit or credits to
A) Preferred Stock for $700,000. B) Preferred stock for $500,000 and Paid-in Capital in Excess of Par Value-Preferred Stock for $200,000. C) Preferred Stock for $500,000 and Retained Earnings for $200,000. D) Paid-in Capital from Preferred Stock for $700,000.
Which of the following expenditures must be capitalized for tax purposes?
A. Research and development costs B. Leasehold costs C. Advertising expenditures D. Intangible drilling and development costs