Marco is preparing a speech on the basic principles underlying nuclear physics. Justifiably, he is concerned about the technical terms in his speech because it is highly likely that his audience will not be familiar with this topic

If Marco doesn't translate the terms into recognizable forms, what aspect of the listening process will be hampered for his listeners?
A) remembering
B) attending
C) understanding
D) selecting


C

Communication & Mass Media

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An effective way to keep an audience's attention is to tell a story. According to your text, what are elements of a good story?

A) action, suspense, dialogue, humor B) characters, plot, action, humor C) conflict, dialogue, action, humor D) conflict, action, suspense, humor

Communication & Mass Media

Similarities between verbal and nonverbal communication include that ______.

a. both are impersonal b. both are precise and nonambiguous c. both are free from rules d. both are influenced by culture

Communication & Mass Media

Individuals tend to be territorial to some extent and mark their space using

a. public distance. b. artifacts. c. polychronics. d. emblems.

Communication & Mass Media

What should determine the style of news writing you use to structure and present your information?

A. your personal preferences B. your audience’s preferences C. the word count required by your editor D. the story itself

Communication & Mass Media