Upward communication would be gossip, rumors, and unverified or unannounced information about the organization or various employees
Indicate whether the statement is true or false
False
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Organic Designs is a small, successful chain of stores offering stylish clothes made of all-organic materials for infants, toddlers, and young children. Most of the Organic Designs stores are located in urban areas Now Organic Designs is considering using direct marketing to reach potential customers who live outside of the company's existing markets. Which of the following methods of direct marketing would likely be most effective in accomplishing this goal?
A) direct-mail marketing B) m-commerce C) catalog marketing D) infomercials E) telemarketing
In order to successfully influence public opinion, what is a key skill for public relations practitioners?
A) to anticipate trends in society B) to establish positive relations with the media C) to counsel top management D) to polish the corporate reputation
If you are writing a solicited proposal, your goal in the background section is to convince the reader that a problem exists
Indicate whether the statement is true or false
Goodwill messages have no business objectives
Indicate whether the statement is true or false