Information for developing the marketing plan may necessitate conducting some marketing research. Give an overview of what marketing research involves and who should conduct marketing research.
What will be an ideal response?
Marketing research involves the gathering of data to determine such information as who will buy the product or service, what is the size of the potential market, what price should be charged, what is the most appropriate distribution channel, and what is the most effective promotion strategy to inform and reach potential customers. Marketing research may be conducted by the entrepreneur or by an external supplier or consultant. There are also opportunities for entrepreneurs to contact their local colleges or universities to identify faculty who teach marketing and are willing to have external clients for student research projects.
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Which transaction is not processed in the Fixed Asset System?
a. purchase of building b. improvement of equipment c. purchase of raw materials d. sale of company van
The Income Summary account is a permanent account that will be carried forward period after period.
Answer the following statement true (T) or false (F)
More fixed automation typically means:
A) decreased labor productivity. B) longer cycle time. C) higher demand volumes. D) lower sales.
Every state has a statute that stipulates what types of contracts must be in writing
Indicate whether the statement is true or false