Why do social psychologists combine different research methods? What is the "full cycle" approach to the study of social psychology and how does it exemplify such combining?
What will be an ideal response?
Answer: Social psychologists combine different research methods because each method has unique strengths and weaknesses. By combining these methods, social psychologists can gain greater confidence in results that are consistent across several methods. The "full cycle" approach involves moving back and forth between the laboratory and the real world. Here, the social psychologist utilizes evidence drawn from descriptive studies of the real world to develop theories and subsequently test them in rigorous experiments. The results of these theory-testing experiments can lead back to new hypotheses about natural events in the real world.
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