What is a central selling theme for a sales letter? Why is it important that you choose one? What are some examples of central selling themes?
To increase reader retention, choose a central selling theme. Show the benefit to the reader early and refer to it several times in the letter. You can then tie a few other benefits to the central selling theme to reinforce the value of the product. Examples of central selling themes include flexibility and price.
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Which of the following statements is CORRECT?
A. If some cash flows occur at the beginning of the periods while others occur at the ends, then we have what the textbook defines as a variable annuity. B. The cash flows for an ordinary (or deferred) annuity all occur at the beginning of the periods. C. If a series of unequal cash flows occurs at regular intervals, such as once a year, then the series is by definition an annuity. D. The cash flows for an annuity due must all occur at the beginning of the periods. E. The cash flows for an annuity may vary from period to period, but they must occur at regular intervals, such as once a year or once a month.
The concept of ________ ethics states that the rightness of an action is determined by one's obligation to adhere to consistent principles, laws, and social standards that define what is right and wrong and where the line is.
Fill in the blank(s) with the appropriate word(s).
Which outcome to influence tactics causes bad feelings and distrust?
A. compliance B. resistance C. adherence D. commitment
A well prepared budget will do all of the following except
a. The manner in which resources will be allocated b. A well prepared budget will do all of these things. c. Show how the organization expects to accomplish these objectives. d. Show what the organization hopes to accomplish.