Before setting prices for a firm’s products, management must decide what it expects to accomplish through pricing. Which of these is the most fundamental purpose?
a. market share
b. profit
c. return on investment
d. survival
e. status quo
e. status quo
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Which of the following is mentioned in your textbook as a situation in which time is a factor in marketing research?
A) A product is nearing the end of its life cycle. B) The necessary information is already in the firm's internal reports. C) Value can be estimated and a more informed decision may be made justifying or not justifying marketing research. D) Marketing managers can quickly and inexpensively access the data. E) both B and D
The operating income calculated using variable costing and absorption costing amounted to $9400 and $11,200, respectively. There were no beginning inventories. Determine the total number of units produced during the year.
Docherty, Inc. reports the following information for the year ended December 31:
A) 640 units
B) 790 units
C) 15 units
D) 150 units
Under which kind(s) of performance by the other party can a party rescind a contract?
A) Inferior performance B) Substantial performance C) Both A and B D) Neither A nor B
An ad for the General Electric Advantium microwave shows people rushing from one place to another and has the headline, "If your life moves this fast, maybe your oven should too." According to the ad, even though there never seems to be enough time to cook, this microwave will help you prepare home-cooked meals. This is an example of the use of a _____ executional style.
A. humorous B. lifestyle C. mood D. scientific E. demonstration