How do researchers use participant blogs and blog mining to gain customer insights?
What will be an ideal response?
With the use of participant blogs, researchers recruit subjects to blog about a specific topic on a regular basis over the course of a period of time. For example, subjects might blog about family dinner preparation over the course of several weeks or even months. In some instances, participants are able to see and comment on the blog posts of other participants. At the end of the research period, researchers code the resulting data to identify key topics and themes. In contrast, blog mining techniques listen to customers, rather than ask them questions. Blog mining involves using automated tools to find and extract information found on the web about a brand, and then using specialized software to analyze and make sense of these large amounts of text-based data.
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Which form of leadership does not really use the ability to inspire as its core?
a. transactional b. transformational c. charismatic d. none of these
What does the law of one price say?
What will be an ideal response?
Laws passed by Congress are the supreme law of the land in the United States and take precedence over the United States Constitution
Indicate whether the statement is true or false
While on a business trip, Eva, the planning manager suggested to a male subordinate that it would be good for his career if he spent an intimate night with her. This is an example of ______.
Fill in the blank(s) with the appropriate word(s).