Explain points of parity in a business market with an example
What will be an ideal response?
POPs are attributes or benefits that the brand shares with other brands in the category. POPS help the brand claim
membership in a particular category. For business-to-business products, an important point of parity is the
availability of dealers for parts and service.
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The heading on a financial statement includes which of the following information, in the order shown?
a. the name of the business, the period of time the statement covers, and the name of the statement b. the name of the statement, the period of time the statement covers, and the name of the business c. the period of time the statement covers, the name of the statement, and the name of the business d. the name of the business, the name of the statement, and the period of time the statement covers
Peter and Paul are business associates. The police enter the business with a search warrant because Peter is under investigation for a crime. When the police ask Paul to answer some questions, he agrees, but one of the questions, if answered, might make him culpable too. Paul must answer the question because he is not under investigation and therefore does not currently have the right against self-incrimination.
Answer the following statement true (T) or false (F)
Unfortunately for businesses, there is no proven method of translating customer experience into product promotion
Indicate whether the statement is true or false
After signing his latest contract, professional basketball star Michael James contracted with MacMansion Construction to build a $1 million home for his mother. If MacMansion Construction fails to build the home, can Michael James' mother sue MacMansion?
A. No, as she is not a party to the contract. B. Yes, because she is an incidental beneficiary. C. No, because she is an incidental beneficiary. D. Yes, because she is an intended third-party beneficiary.