All of the following statements are true, EXCEPT:

a. each person belongs to only one niche audience
b. media programmers rent audience attention to advertisers
c. media programmers almost never attempt to sell a product, service, or media message to everyone
d. media programmers have realized that not everyone shared the same needs for information and entertainment


a. each person belongs to only one niche audience

Communication & Mass Media

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Sometimes words repeat vowels or vowel sounds. This is called a. synecdoche

b. assonance. c. alliteration. d. vowelation.

Communication & Mass Media

Only listening and questioning provide the ongoing feedback to negotiate what verbal and nonverbal messages mean

Indicate whether the statement is true or false

Communication & Mass Media

Abstract language is easier to understand than concrete language

Indicate whether the statement is true or false

Communication & Mass Media

According to your textbook, what is the single most important attribute of an effective team?

A. A clear, elevating goal B. A results-driven structure C. Competent team members D. Unified commitment

Communication & Mass Media