The width of a product mix is measured by the number of product
A. dimensions in the product line.
B. features in each brand.
C. items in the product line.
D. lines a company offers.
E. specialties a company offers.
Answer: D
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Which of the following works like a credit card with the time clock?
a. Biometric time clocks b. Magnetic swipe ID cards c. Mobile remote devices d. Proximity cards
The horizontal analysis shows that the amount of total liabilities has ________.
Night Owl, Inc. reported the following data:
A) increased by $22,800
B) increased by $2400
C) decreased by $2400
D) increased by $24,000
Brand pages on Facebook typically attract more visitors than a brand's website.
Answer the following statement true (T) or false (F)
What is most likely a strategic benefit of the existence of competitors?
A) Competitors seldom lead to product differentiation. B) Competitors help legitimize new technologies. C) Competitors exclusively serve more-attractive segments. D) Competitors fracture the target market. E) Competitors decrease the total demand.