The use of a(n) _____ as a technique for getting attention during the introduction demands an overt response from the audience.

a. quotation
b. rhetorical quotation
c. joke
d. direct question


d. direct question

Communication & Mass Media

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You provide _____ when you give your listeners examples of other people doing what you want them to do

A) positive labeling B) limited choices C) social proof D) selective exposure

Communication & Mass Media

As explained in your textbook, the three main parts of a speech are called

A. the opening, the center, and the end. B. the beginning, the core, and the conclusion. C. the introduction, the body, and the conclusion. D. the attention-getter, the main section, and the ending. E. the preview, the main points, and the close.

Communication & Mass Media

The military uses the euphemism "collateral damage" for accidental civilian deaths. What is the drawback of using this kind of euphemism?

A. It is a filler phrase with no specific meaning. B. It is potentially upsetting to listeners. C. It makes people less aware of negative consequences. D. It is too graphic a description of the horrors of warfare.

Communication & Mass Media

The 1948 Supreme Court decision that outlawed vertical integration is called the

A. Code Decision. B. Paramount Decision. C. Hays Decision. D. Block Booking Decision.

Communication & Mass Media