Packaging two or more products together and charging a single price is referred to as price ________.
Fill in the blank(s) with the appropriate word(s).
bundling
Marketers often use price bundling as a tool because they can charge higher prices for the bundle than they could for the elements individually.
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The outflow of assets resulting from the sale of products and services is called a(n)
a. asset b. liability c. revenue d. expense
Intellectual property falls into a category of property known as ________
A) moveable property B) real property C) tangible property D) intangible property
What happened to Matthew Lee when he raised questions about Lehman's risk level?
a. The board responded and fired the company's CEO b. Federal regulators arrived and closed down the investment bank c. Outside auditors began an investigation d. He was fired
Brian makes a material misrepresentation of fact regarding his horse to Rosalind while out riding one day. Later that day, Rosalind makes an offer to buy the horse. Brain accepts without correcting his earlier misrepresentation of fact. In this case:
A) Brian may avoid the contract. B) Rosalind may avoid the contract. C) either or both Brian or Rosalind may avoid the contract. D) neither Brian nor Rosalind may avoid the contract.