Marketing managers used a combination of four tools in order to develop a complete marketing program to reach consumers. Briefly define these four tools.
What will be an ideal response?
To reach consumers, marketing managers use four tools, often called, "the 4 Ps." These include: (1) product - a good, service, or idea to satisfy the consumers' needs; (2) price - what is exchanged for the product; (3) promotion - a means of communication between the seller and buyer; and (4) place (or distribution) - a means of getting the product to the consumer.
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Companies engaged in different types of profit-making activities are likely to be divided by
a. size; b. profits; c. time; d. departments; e. managers
When consumers react more favorably to a brand than to a generic or unbranded version of the same product, the brand is said to have positive brand equity
Indicate whether the statement is true or false
Social service organizations with workers with heavy caseloads have unusually high turnover rates. This is an example of which of the following sources of conflict?
A) Personal differences B) Information deficiencies C) Role incompatibility D) Environmental stress
The language you use in business should always be:
A. gender-specific. B. gender-neutral. C. stereotypical. D. complex.