Which sampling technique can increase representativeness, is easier to implement than simple random sampling and does not require a sampling frame (Table 11.4 in the text)?
A) stratified sampling
B) systematic sampling
C) cluster sampling
D) area sampling
Answer: B) systematic sampling
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Soneybucks has created a taskforce to write a new employee manual. The taskforce was given a deadline 6 weeks after the time they were introduced to the project. They are now 4 weeks into the project. According to the punctuated equilibrium model, the taskforce is likely to ____.
A. still be performing at a low level B. performing at a level that has been consistent throughout the duration of the taskforce C. have already completed their project D. have already transitioned to a higher performance level
Good marketing communications can speed the demise of a poor product
Indicate whether the statement is true or false
Body language is also known as _____
A. verbal communication B. paraphrasing C. haptic communication D. kinesics
Structural similarities exist when the underlying mechanisms of the technology resemble, or match, the underlying mechanisms of the market.
Answer the following statement true (T) or false (F)