The first step of an advertising management program is to:
A) review the role of advertising in the IMC effort
B) select an in-house or external advertising agency
C) develop an advertising campaign management strategy
D) prepare a creative brief
A
You might also like to view...
ToyTrain is a toy company that sells its products in most regions of the United States. It produces a variety of toys for children of every age group, from toddlers to preteens
What are ToyTrain's options for organizing its marketing department? Briefly describe each structure as it would apply to ToyTrain. Which organization do you think would be best for ToyTrain? Why?
The boss'opinion will effect the firms marketing strategy
What will be an ideal response?
Laissez-faire leadership is ______.
A. more effective than transformational leadership B. actively looking for corrective opportunities C. near avoidance of leadership D. inspirational to others
If investment A has a payback period of three years and investment B has a payback period of four years, then
a. A is more profitable than B. b. A is less profitable than B. c. A and B are equally profitable. d. the relative profitability of A and B cannot be determined from the information given.