Higher prices can be used competitively to
A. achieve higher market share.
B. achieve greater profits.
C. start a price war.
D. establish a product's premium image.
E. convey value.
Answer: D
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What will be an ideal response?
Incumbent firms may enjoy increased bargaining power because the Internet
A. focuses marketing efforts on end users. B. diminishes the power of many distribution channel intermediaries. C. increases channel conflict. D. has reduced the number of wholesalers and distributors.
Indirect costs:
A. may be indirect with respect to theme park but direct with respect to one of its major attractions or rides. B. are always variable costs. C. can be traced to a cost object. D. cannot be traced to a particular cost object. E. are not important.
What does the following SQL statement do? Update Product_T Set Unit_Price = 775Where Product_ID = 7
A) Changes the price of a unit called Product_T to 7 B) Changes the unit price of Product 7 to 775 C) Changes the length of the Unit_Price field to 775 D) Updates the Product_T table to have a unit price of 775