One effective way to determine what your audience finds important is to

A) brainstorm.
B) look at news items.
C) look at surveys.
D) look at topic lists.


C

Communication & Mass Media

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A role which has well-defined, perhaps even contractual behavioral, expectations is called ______.

a. a voluntary role b. an informal role c. a formal role d. a membership role

Communication & Mass Media

According to Peters and Waterman, excellent organizations should avoid complex structures and divisions of labor.  

Answer the following statement true (T) or false (F)

Communication & Mass Media

Evaluate the use of the following emotional appeals according to the principles suggested in chapter three: We need to increase defense spending by 40 billion dollars if we are to protect ourselves against outside aggression. You are either with us or against us!

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Discuss the role of accountability in companies today. Given the numerous ethical problems associated with corporations today, how might Groupthink help inform company leaders?

What will be an ideal response?

Communication & Mass Media