Businesses adopt and identify target markets for their products to:
A. coerce people into buying products they do not need.
B. maximize the impact of the cost of marketing.
C. adopt consumer-friendly pricing strategies such as price skimming for new products.
D. collect information from the external marketing environment.
Answer: B
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Which of the following refers to a behavioral segmentation variable that involves segmenting markets into nonusers, ex-users, potential users, first-time users, and regular users of a product?
A) user status B) usage rates C) gender status D) income status E) loyalty status
Provide an example of a social purpose venture and discuss why you consider it a social purpose venture.
What will be an ideal response?
________ is bringing about a peaceful settlement or compromise between parties to a dispute through the benevolent intervention of an impartial third party
A. Mediation B. Inquiry C. Litigation D. Negotiation
Global consumers refer to
A. consumer groups living in many countries or regions of the world who have similar needs or seek similar features and benefits from products or services. B. all potential consumers for any and all products or services regardless of cultural, ethnic, or national origins. C. consumer groups living in many countries or regions of the world that have similar needs but seek customized features and benefits from products or services that reflect their individual cultures. D. customers within a nation who consider the entire world a single marketplace. E. multinational organizations whose products incorporate raw materials, assembly, and distribution contributions from multiple nations before they are marketed.