Which method helps travel executives give suggestions when they are invited for an inspection visit?

a) Familiarization trip
b) Destination marketing
c) Promotional campaign
d) Advertising strategy


a

Communication & Mass Media

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Since the Tornillo decision, the fairness doctrine applies only to print media

Indicate whether this statement is true or false.

Communication & Mass Media

Brent was presenting a speech on childhood diabetes, a disease that he hassuffered from for years. He decided not to mention this fact to his audience. Was this a good choice?

a. No;a speaker's personal experience makes him more credible to his audience. b. Yes;a speaker needs only facts and figures to build his credibility to the audience. c. Yes;a speaker should not mention personal experiences, as it sounds like bragging. d. Yes; aspeaker should not mention personal experiences, as it sounds like self-pitying.

Communication & Mass Media

Explain the differences seen among the three major speech purposes, and provide concrete examples to illustrate your points

What will be an ideal response?

Communication & Mass Media

One way a speaker can avoid coming to quick conclusions is by assuming the presence of a(n) __________ audience.

A. universal B. target C. secondary D. primary

Communication & Mass Media