A ________ is a representation of the elements of the target population, which consists of a list or set of directions for identifying the target population
A) sampling frame
B) census tract
C) sampling unit
D) hypothesis
E) geodemographic template
A
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________ is a method of configuring a spatial map such that the spatial map represents both brands or stimuli and respondent points or vectors and is derived solely from the preference data
A) Metric analysis of preferences B) Correspondence analysis C) Internal analysis of preferences D) External analysis of preferences
Explain the significance of a downward-sloping experience curve
What will be an ideal response?
An actionable segment is one that
A. allows the marketing mix to operate. B. has resources to purchase the product. C. can be moved through advertising. D. perceives that the product line is useful.
________ allows management to negotiate with one union rather than each employee
Fill in the blanks with correct word