Which of the following statements about assortment is not true?
A. Customer perceptions on assortments are based on the availability of the customer's favorite SKU and the size of the category's display.
B. Offering a large assortment normally simplifies a customer's buying decision.
C. The number of SKUs offered in a merchandise category is a strategic decision.
D. Buyers need to consider the degree to which categories in a department complement each other.
E. The breadth and depth of the assortment in a merchandise category can affect the retailer's brand image.
Answer: B
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